Campaigns · 3 min read
Measure what matters in a campaign
Views and likes tell part of a story. To understand whether a campaign is working, connect what you measure to the outcome you actually wanted.
Name the goal first
Are you trying to help people discover an idea, visit a page, ask a question, or take another action? Pick the goal before choosing a number to track.
Follow the journey
Look at how people move from seeing a message to taking the next step. A lot of attention with little action may mean the message or next step needs work.
Improve one thing at a time
Try changing one part of the campaign, such as the headline or the audience, then compare what happened. Keep notes so each attempt teaches you something.
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